Advertising and Brand Creativity

Advertising and Brand Creativity

Advertising is about thinking laterally and developing effective brand and product campaigns. You start with a blank piece of paper, do the hard work to get to a great idea and then choose various media to create a campaign. AUT is the only New Zealand university that teaches advertising creativity specifically and at degree level.

We work closely with the advertising industry, and you learn from guest speakers from leading advertising agencies and client companies like Google, TVNZ, Spark, MediaWorks, Saatchi & Saatchi, DDB, Colenso BBDO, FCB New Zealand and Film Construction.

Clients and agencies brief our students directly, and your completed ads may even be published in the media. Many students are also offered workplace experience at major advertising agencies. By the end of your degree you’ll have a professional portfolio to apply for work as a copywriter, art director and other roles in an ad agency.

What can I expect over the next two years?

In Year 2, students begin to develop the conceptual skills and strategic knowledge needed to answer advertising briefs. We examine effective advertising campaigns and start to create some of our own. In Year 3, we further develop practical skills, visual and written, to produce highly engaging concepts. Students work on live briefs with actual clients and have a chance to interact with experienced members of the creative communications and advertising industry.

Key features:

The only NZ university degree in advertising and brand creativity
Supported by the advertising industry and CCC (Commercial Communication Council)

Recognised by the International Design and Art Direction (D&AD) University Network

Hear more about these pathways with Matt Halliday